Prethrift was founded by a garment industry veteran with nearly 25 years of firsthand experience inside one of the world’s most complex (and incredibly wasteful) industries. After decades of seeing the environmental impact, overproduction, and inefficiencies that define traditional fashion, he knew there had to be a better way.
To build that better way, he partnered with the world’s largest exporter of secondhand clothing and a seasoned technology leader. Together, they combined deep industry knowledge, unmatched access to global secondhand inventory, and cutting-edge technology to reimagine how people shop resale.
Prethrift connects real people’s photos and personal “Looks” to an extensive inventory of secondhand clothing, creating a shopping experience that feels personal, intuitive, and inspiring. Instead of endlessly scrolling, shoppers discover curated pieces that match their style powered by technology and backed by one of the largest secondhand supply networks in the world.